25 years Clover Display, 15 years partnership with Gleichmann Electronics

In the display sector, if it’s a matter of progress, innovative energy and top service it is not only size and level of awareness of a company that counts, to the contrary: the better choice here is often smaller middle-sized, owner-managed companies. This is because, as a rule due to their company structure, they are able to react much quicker and far more flexibly to specific customer needs. An excellent example of this is Clover Display Limited. The company was founded in 1983 by C.L.Chou and is currently celebrating its 25th birthday.

In the past 25 years, Clover Display has developed into a renowned LCD manufacturer, which convinces with its experience, quality and customer service in the design and production of Standard LCD Panels as well as Custom Designed LCD Panels and Modules. Clover Display is always at the cutting-edge of technology and offers, according to requirements, different display technologies such as: Twisted Nematic (TN), High Twisted Nematic (HTN), Super Twisted Nematic (STN) and Film Super Twisted Nematic (FSTN).

Also, with regard to assembly techniques there are almost no limitations. Whether Chip on Board (COB), Tape Automatic Bonding (TAB), Chip on Glass (COG) or Chip on Foil (COF) – the technology which is required by the customer is what is actually used in manufacturing. No fuss, fast, reliable and precise. “As with all display manufacturers, we obviously also have a comprehensive range of standard LCDs in our product portfolio. However, our major strengths are our competence and flexibility in project business. This is what distinguishes us from our competitors. This is our greatest asset,” says company head, C.L.Chou.

The continual company growth is proof of this concept. In addition to the Head Office, R&D Centre and prototyping production located in Hong Kong, Clover Display has two other locations – Longoal Display in Shunde, Guangdong Province and Clover China Display in Shenzhen – with a total of roughly 12,000 m2 production area and approximately 1,000 employees.

In the meantime, Clover Display generates more than 85% of its sales with display solutions, which are optimized to the wishes of the customers and their applications. There are many reasons for this. First of all, the short reaction times, the tight communication with customers during the entire project and by comparison favorable prices. However, what is more important is the trust in the reliability of Clover Display. Gleichmann Electronics, as a design-in oriented distributor, obviously aims to optimize as many areas of the customer’s supply-chain as possible. Our level of success is obviously dependent on the reliability of our suppliers. “In the past 15 years of working together, Clover Display has never let us down. Neither in solving technical problems nor with regard to promised delivery dates. For a distributor as well as customer, this type of partner is what is wanted, but unfortunately rarely found,” knows Rafael Boehm, Marketing Manager Custom LC-Displays, from many years of personal experience.

Up to now, Gleichmann Electronics has delivered in excess of 4 million displays from Clover Display for machine controls for e.g.: lathes and industrial sewing machines, metering and measurement systems, timer switches and programming devices, cash systems, etc., but also for small kitchen appliances and medical applications. We will happily work together with you to define a special Clover Display solution that is optimized to meet your technical as well as price requirements. If you have any queries, please do not hesitate to contact our competent display team.